key opinion leader

White Paper: Finding And Retaining Social Media Key Opinion Leaders In China

Shanghai, China, October 20, 2016 /ChinaNewswire.com/ - Key Opinion Leaders (KOLs) on Weibo and Wechat are the 21st century's new…

8 years ago

Short Video Creators Can Now Enjoy CNY1 Billion In Subsidies From Toutiao.com

Attention spans are shrinking, so money to grab eyeballs is increasing. A Chinese online video site is incentivizing online creators…

8 years ago

Starwood Names Last Concubine As KOL For China Push

U.S.-based Starwood Hotels and Resorts is taking its brand message online to Chinese consumers with the introduction of actress Liu…

8 years ago

Alibaba Ups Stake In Chinese Microblogging Site

Is Alibaba Group Holding Ltd. planning a takeover of Sina.com's Weibo microblogging service? The e-commerce behemoth just acquired another three…

8 years ago