White Paper: Finding And Retaining Social Media Key Opinion Leaders In China

Shanghai, China, October 20, 2016 /ChinaNewswire.com/ – Key Opinion Leaders (KOLs) on Weibo and Wechat are the 21st century’s new celebrities in China. With millions of followers, a young man living in Kunming can have more social media influence over the buying habits of consumers in Beijing than a high-powered traditional advertising campaign plastering billboards… Read More

Short Video Creators Can Now Enjoy CNY1 Billion In Subsidies From Toutiao.com

RMBAttention spans are shrinking, so money to grab eyeballs is increasing. A Chinese online video site is incentivizing online creators …

Starwood Names Last Concubine As KOL For China Push

Westin China KOL Brand Ambassador Liu TaoU.S.-based Starwood Hotels and Resorts is taking its brand message online to Chinese consumers with the introduction of actress Liu …

Alibaba Ups Stake In Chinese Microblogging Site

Social Media in ChinaIs Alibaba Group Holding Ltd. planning a takeover of Sina.com’s Weibo microblogging service? The e-commerce behemoth just acquired another three …