Google Launches Advertising Trading Platform In China

Google has formally launched the advertising trading platform DoubleClick Ad Exchange in China, aiming to help Chinese advertising networks, agencies and Internet publishers to realize real-time trading of Internet display advertising.

China’s Phoenix New Media Announces IPO Plans

Chinese online news and video media service Phoenix New Media Limited filed its F-1 statement with the United States Securities and Exchange Commission in a bid to raise up to USD200 million in an initial public offering.

China’s Renren.com Teams With Samsung To Create SNS Ecosphere

Chinese social networking site Renren.com and the South Korean electronics company Samsung have announced in Beijing that the two companies have reached cooperation and will jointly create a social networking service ecosphere based on products of both parties.

Initiative Launched For Parents To Supervise Online Games In China

According to ifeng.com, an initiative has been launched in China to enable parents to supervise computer games that their children play.