branding

Starwood Names Last Concubine As KOL For China Push

U.S.-based Starwood Hotels and Resorts is taking its brand message online to Chinese consumers with the introduction of actress Liu…

8 years ago

Chinese Matchmaking Website To Acquire Its Peer

Nasdaq-listed Chinese online dating website Jiayuan.com announced a merger with its peer Baihe.com. With this deal, Baihe.com will acquire Jiayuan's…

9 years ago

Chinese Internet Company Sets Domain Name Record With USD17 Million Purchase

How much is a good website domain name worth these days? An insider from Qihoo 360 confirmed that the company…

10 years ago

Xiaomi Adopts New Domain Name For Online Rebranding

Chinese smartphone maker Xiaomi has launched its new domain name Mi.com, and users will be re-directed to this domain when…

11 years ago

And What? China Mobile Will Soon Unveil New Youthful Wireless Brand

Chinese telecom operator China Mobile is trying to generate buzz around its new business brand "And" that launches on December…

11 years ago

Chinese E-commerce Company Rebrands Internet Domain, Logo

Chinese B2C e-commerce website 360buy.com has officially changed its domain name from 360buy.com to Jd.com. (more…)

12 years ago

China’s Huawei Hires Consulting Company For Expansion In U.S.

Huawei has reportedly hired Jack Morton Worldwide, a global brand consulting company, aiming to promote its marketing activities in the…

13 years ago

Ufida Yoyos With New Tech Brand And Logo In China, Again

Chinese management software solutions and services provider Ufida has formally published its cloud platform and launched its new brand identity.…

13 years ago

Joyo Amazon Rebranded To Amazon China

Amazon has announced that its brand name Joyo Amazon has been formally changed to Amazon China and it will launch…

13 years ago

KFC Makes Public Apology For Fake E-coupons In China

The top management of KFC has for the first time made a public apology to consumers in China for the…

14 years ago