Starwood Names Last Concubine As KOL For China Push

Westin China KOL Brand Ambassador Liu TaoU.S.-based Starwood Hotels and Resorts is taking its brand message online to Chinese consumers with the introduction of actress Liu …

Chinese Matchmaking Website To Acquire Its Peer

Nasdaq-listed Chinese online dating website Jiayuan.com announced a merger with its peer Baihe.com. With this deal, Baihe.com will acquire Jiayuan’s American depositary shares and ordinary shares for consideration of between USD240 million and USD250 million. On the completion of the acquisition, Jiayuan will be delisted from Nasdaq. In addition, Wu Linguang, chairman and chief executive […]

Chinese Internet Company Sets Domain Name Record With USD17 Million Purchase

How much is a good website domain name worth these days? An insider from Qihoo 360 confirmed that the company has invested USD17 million, which is about CNY110 million, to acquire the top-level domain 360.com. This top-level domain was previously owned by telecom carrier Vodafone. At present, the domain has directed to Qihoo 360’s search […]

Xiaomi Adopts New Domain Name For Online Rebranding

Chinese smartphone maker Xiaomi has launched its new domain name Mi.com, and users will be re-directed to this domain when visiting the old one at Xiaomi.com. According to domain record information, the current holder of Mi.com is Xiaomi and the information updated date is April 21, 2014. Xiaomi reportedly spent over USD1 million on this […]

And What? China Mobile Will Soon Unveil New Youthful Wireless Brand

Chinese telecom operator China Mobile is trying to generate buzz around its new business brand “And” that launches on December 17, 2013. The new brand is reportedly formed by a green English word “And”, an exclamation mark, and a pink Chinese character “He” 9which means “and’ in Mandarin), which aims to create an image of […]

China’s Huawei Hires Consulting Company For Expansion In U.S.

Huawei has reportedly hired Jack Morton Worldwide, a global brand consulting company, aiming to promote its marketing activities in the U.S. market in the second half of 2012.

Joyo Amazon Rebranded To Amazon China

Amazon has announced that its brand name Joyo Amazon has been formally changed to Amazon China and it will launch a shorter domain name Z.cn for its Chinese website to fully embrace its global identity.

KFC Makes Public Apology For Fake E-coupons In China

The top management of KFC has for the first time made a public apology to consumers in China for the fake e-coupon claims circulating in chatrooms.