Good Morning Britain delivered a significant update during Wednesday’s (9 April) broadcast with Ed Balls and Ranvir Singh at the helm. The ITV show’s usual proceedings were put on hold as the pair announced news regarding the fresh tariffs introduced by US President Donald Trump.

The latest move from the White House includes imposing a whopping 104 percent tariff on most Chinese imports to the United States. This bold step comes in response to Beijing’s countermeasures against Trump’s earlier tariff escalation.

Despite the gravity of the news, GMB’s audience seemed disinterested, taking to social media to voice their opinions.

On X, a viewer expressed: “I don’t care what the so-called experts say, every country should slap a ban on American goods,” reports Manchester Evening News.

Ed Balls and Ranvir Singh on Good Morning Britain
Ed Balls and Ranvir Singh on Good Morning Britain
(Image: ITV)

Another stated: “Donald Trump is the president of the US and would be better for focusing on our own leaders and their actions. #gmb.”

A third fan of the show lamented: “Endless speculation stories on tariffs and theme parks on #GMB and no actual news,” while another blasted: “GMB always been this level of utter drivel? #gmb.”

Noel Phillips, GMB’s North American correspondent provided up-to-the-minute details on the contentious tariffs from New York.

In his live report, Noel shared, “What we’re witnessing right now is one of the most dramatic confrontations in international politics in modern times. The two most powerful men in the world, facing off against each other.”

GMB's North American correspondent Noel Phillips
GMB’s North American correspondent Noel Phillips
(Image: ITV)

In a recent presentation, it was revealed that Donald Trump has hinted at the possibility of more tariffs, this time potentially impacting the pharmaceutical supply chain.

Noel revealed: “As I’ve been finding out, there is a real sense of anxiety and dread about what’s to come,” highlighting widespread concern over the potential repercussions.

The President announced on Tuesday that his administration is working on “tailored deals” with various trading partners, with the White House indicating that allies like Japan and South Korea will get priority in these arrangements.

Trump’s sweeping tariffs came into effect on Wednesday (9 April). The tariffs have hit China hardest, but Trump has vowed to fight a trade war “to the end” by promising to retaliate with countermeasures. China’s 34 percent tariffs on US goods are set to be actioned on Thursday (10 April).

In response, China expects to enact its 34 percent tariffs on American goods on Thursday (10 April).

Good Morning Britain airs on weekdays on ITV1 at 6am