Donald Trump’s threat of whopping tariffs on Canadian exports and his trolling of Prime Minister Justin Trudeau are key tactics in a negotiating strategy to extract the best trade terms for the U.S., according to people who have worked with or closely observed him over the years. 

Trump is promising to slap a 25 per cent tariff on all goods entering the U.S. from Canada and Mexico on Jan. 20, his first day in office, unless the countries curb the flow of drugs and migrants across their borders.

The president-elect has since followed up that threat by taunting Trudeau by calling him “governor” and referring to Canada as the “51st state” in a succession of social media posts. 

Analysts say this approach echoes the trademark negotiating style that Trump has employed for many years, both in business and the presidency. 

Stephen Moore, who served as an economic adviser to Trump during his first term in the White House, says the president-elect is aiming to get leverage in renegotiating the three-way trade agreement between the U.S., Canada and Mexico.  

“I think there’s no question that that’s what he’s doing here,” Moore said in an interview with CBC News. 

Donald Trump at a podium labelled 'Turning Point Action'
Trump speaks at AmericaFest, on Dec. 22 in Phoenix, Ariz. A former economic adviser to Trump says the president-elect ‘uses the threat of tariffs to get countries to do things that he thinks are in America’s national security and economic interests.’ (Rick Scuteri/The Associated Press)

“I’ve seen Trump up-front and personal over his presidency and I’ve talked to him quite a bit about this,” said Moore, now a senior economist at the conservative Heritage Foundation. 

“He uses the threat of tariffs to get countries to do things that he thinks are in America’s national security and economic interests.” 

Strategy ‘worked out pretty well’ in 1st term

Although Moore is no fan of tariffs from the perspective of their impact on the economy, he understands why Trump is threatening to impose them on Canada and Mexico.  

“He wants to make sure that the trade deals that we have are fair for American workers and American companies,” he said. “That’s been a strategy that worked out pretty well in the first term, and I hope it will in the second term as well.”

Trump used the one-two punch of tariffs and taunts against Canada in 2018 during the talks that led to the Canada-U.S.-Mexico Agreement (CUSMA). He slapped tariffs on steel and aluminum, threatened tariffs on auto exports and called Trudeau “very dishonest and weak.”

Eugene B. Kogan, who teaches advanced negotiation stills at Harvard and has written about Trump’s negotiating style, says the president-elect has long used the tactic of denigrating his competition as a way of gaining leverage.

U.S. President Donald Trump and Mexico's President Enrique Pena Nieto show off signatures on documents while Prime Minister Justin Trudeau applauds.
Trudeau, Trump and Mexico’s then-president Enrique Pena Nieto, left, signed the Canada-U.S.-Mexico Agreement in November 2018. During the talks that led to the deal, Trump slapped tariffs on U.S. imports of Canadian steel and aluminum, threatened tariffs on Canada’s auto exports and called Trudeau ‘very dishonest and weak.’ (Kevin Lamarque/Reuters)

“Prime Minister Trudeau is in political trouble at home, and I think that president-elect Trump is sensing the weakness,” said Kogan in an interview with CBC News. “He smells blood.” 

He says that Trump “is an incredibly rational, brutally ruthless analyst of human weakness and political weakness, and that is when he senses most of his leverage.”

He believes Trump thinks “on an almost 24-hour basis” about how to exploit an opponent’s vulnerabilities and turn them into opportunities for gain. 

Launching a threat of stiff tariffs against such a longstanding trading partner even before taking office is emblematic of what Kogan describes as Trump’s “win-lose” approach to negotiations. 

Power move to establish leverage

“He is making a power move driven by the desire to establish his leverage,” Kogan said. “The underlying message is, ‘I will make it unpredictable for the other side, so much that the other side will be under pressure to make concessions.’ ” 

Trump’s transition team did not respond to a request for comment. 

Howard Lutnick speaks at a podium labelled 'Trump Vance Transition,' with the U.S. flag in the background.
Howard Lutnick, Trump’s nominee for commerce secretary, met Canada’s Foreign Affairs Minister Mélanie Joly and Finance Minister Dominic LeBlanc at the transition team’s headquarters in Palm Beach, Fla. to hear about the Trudeau government’s plan for improving border security. (Evan Vucci/The Associated Press)

There are a range of observers from Wall Street to Bay Street to Congress who view Trump’s tariff salvo against Canada and Mexico as a means of gaining leverage in talks on the three-way trade deal, which comes up for renewal in 2026.

  • “This latest tariff threat effectively marks the start of negotiations,” said international wealth management firm UBS Global in a recent briefing note

  • “Trump’s best and most likely use of tariffs are as a bargaining chip to force Canada into concessions” when CUSMA is renegotiated, wrote TD economist Marc Ercolao. 

  • “Right now, I see everything that Trump’s doing on tariffs as a negotiating tool,” said Iowa Republican Sen. Chuck Grassley, according to Politico.

Trump’s pick for treasury secretary, Scott Bessent, praised the president-elect for using tariffs as “a negotiating tool with our trading partners,” in an opinion piece published on the Fox News website shortly after the election.  

Marc Thiessen, a chief speechwriter for former U.S. president George W. Bush and a fellow at the American Enterprise Institute, said last week that Trump is both serious about imposing tariffs on Canada and about using them to negotiate. 

“If they don’t come around and do what he wants them to do, then he will slap those tariffs on them,” Thiessen told Fox News. “I think he also knows that Justin Trudeau is incredibly weak.” 

WATCH | Trump’s political push for Gretzky as PM:

Donald Trump urges Wayne Gretzky to run for prime minister

5 days ago

Duration 4:24

U.S. president-elect Donald Trump claimed on social media that he urged hockey icon Wayne Gretzky to run for prime minister during a Christmas visit. It’s Trump’s latest comment on Canadian politics, following quips about Canada becoming the U.S.’s 51st state and meeting ‘Governor’ Justin Trudeau.

On Christmas Day, Trump posted that he’d urged Wayne Gretzky to “run for Prime Minister of Canada” and that the hockey legend “would win easily.” He has also mused about buying Greenland and taking control of the Panama canal. 

Trump’s comments about Canada, Mexico, Greenland and Panama are tied together by the common thread of countering Russia and China, an unnamed transition official told the Washington Post.

“This isn’t just slapdash, there’s a coherent connective tissue to all of this,” the Post quoted the official as saying. “Trump knows what levers to pull.” 

Even if there’s consensus that Trump’s tactics when it comes to Canada are designed to gain leverage, a big question that remains unanswered is what his end goal could be. 

Many doubt that a crackdown on fentanyl trafficking and illegal migration — Trump’s stated reasons behind the tariff threat — is all he wants. 

That view was given some credence on Friday when two Trudeau cabinet ministers met two of Trump’s cabinet picks in Florida to brief them on Canada’s plan for improving border security. 

WATCH | Cabinet ministers talk Trump’s tariff threats during Florida visit: 

LeBlanc, Joly discuss Trump tariff threats on Florida trip

3 days ago

Duration 2:34

Foreign Affairs Minister Mélanie Joly and Finance Minister Dominic LeBlanc travelled to Florida on Friday to discuss potential tariffs with representatives of the incoming Trump administration.

A senior Canadian government source told CBC’s Katie Simpson that Trump’s fixation with the U.S. trade deficit with Canada came up at the meeting. 

Trump has repeatedly — and inaccurately — characterized the trade imbalance as the U.S. subsidizing Canada.

Crude oil imports drive U.S. trade deficit

The trade deficit, which ran about $75 billion US in 2023, is largely the result of Canada’s record-high crude oil exports to its southern neighbour. 

The U.S. imported more petroleum from Canada last year than from all other countries combined, according to statistics from the U.S. Energy Information Administration. 

Moore says he thinks Trump’s objective is to make North America “geopolitically the most important region in the world when it comes to energy.”

In his 1987 book The Art of the Deal, Trump wrote, “Leverage: don’t make deals without it.” There’s plenty of evidence that nearly 40 years later he is still following that maxim.