UP CMC to honor 3 alumni in Glory Awards 2024

(This is a press release from the UP College of Mass Communication Alumni Association.)

MANILA, Philippines – Two past recipients of The Glory Awards will lead the ceremonies honoring their peers in the fields of journalism, broadcast communication, film, and allied disciplines at the  2024 Glory Awards set on Saturday, November 23, 5 pm, at the UP Film Institute in UP College of Mass Communication, UP Diliman. 

Broadcast journalists Ces Drilon (Glory awardee, 2018) and Charie Villa (Glory awardee, 2022) will welcome three distinguished alumni of the University of the Philippine College of Mass Communication (UPCMC) to the Glory Awardees roster as the winners of the awards’ 2024 edition: radio veteran Willie Inong, journalist Joyce Pañares, and advertising director Mandy Reyes — who each has made remarkable contributions in their respective fields, setting new standards in media and public service. 

Willie Inong, affectionately known in broadcasting as “Hillbilly Willy,” has spent over 40 years revolutionizing the radio and TV industry in the Philippines. Through his unique programming and innovative formats, he has expanded audience reach while also providing critical healthcare services as Chair of the Good News Clinic & Hospital, a charitable mission in the Cordillera region.

Joyce Pañares, managing editor of Manila Standard, is being recognized for her fearless reporting and dedication to media ethics. Beginning her career as a young reporter, Pañares quickly rose to prominence and served as a respected president of the Malacañang Press Corps. Her commitment to the craft extends to educating future journalists, preparing new generations for the challenges of the newsroom with her extensive knowledge of media ethics and management.

Mandy Reyes, a pioneer in Philippine advertising, established Industria Productions, the first production house to introduce digital filmmaking to local commercials. Known for directing some of the country’s most iconic advertising campaigns, particularly in the food industry, Reyes continues to influence the field with storytelling that creates a sensory experience for viewers. His work has elevated advertising to an art form, blending compelling visuals with emotional resonance.

Each Glory Award winner receives a unique trophy sculpted by UP Professor Emerita Gigi Javier Alfonso, symbolizing their achievements and lasting impact.

Organized by the UPCMC Alumni Association (UPCMCAA), the 2024 Glory Awards commemorates the legacy of Dr. Gloria Feliciano, the founding dean of UP’s College of Mass Communication.

The Glory Awards honor alumni who exemplify the highest standards of integrity, innovation, and social impact in fields like broadcasting, journalism, advertising, and more, as UPCMCAA remains committed to recognizing and supporting alumni who exemplify excellence and public service, reinforcing the college’s role as a pillar of responsible media in the Philippines. 

This year’s honorees join an elite group of alumni celebrated for their contributions to society and the media industry, among them:

Journalists

• Jessica Soho
• Karen Davila
• Ging Reyes
• Roby Alampay
• Ed Lingao
• Abner Mercado
• Rowena Carranza Paraan
• Lynda Jumilla
• Kata Inocencio

Filmmakers

• Maryo de los Reyes
• Chito Roño
• Jeffrey Jeturian
• Cathy Garcia-Sampana
• Martika Ramirez Escobar

TV executives

• Lauren Dyogi
• Deo Endrinal

Social advocates

• Lan Mercado
• Nona Andaya-Castillo

Others

• Peace advocate Samira Gutoc
• Maria Lourdes B. Cabaero in community journalism
• Atty. Rowena E.V. Daroy-Morales for her work in public service
• Paz Verdades M. Santos (cultural preservation)
• the late Floy Quintos (performing arts), and many more.

Organized by the UPCMC Alumni Association (UPCMCAA), the 2024 Glory Awards commemorates the legacy of Dr. Gloria Feliciano, the founding dean of UP’s College of Mass Communication, whose lifelong commitment to excellence continues to inspire generations of media practitioners. 

The 2024 Glory Awards coincides with the UP CMC alumni homecoming gathering over 150 UPCMC alumni, students, and university officials to celebrate these three exceptional individuals. San Miguel Corporation joins Glory Awards as its major partner with BDO as major sponsor, and Frontrow, Nina Leather Online Stamping, Jollibee, Tapa King, GMA Network, SunLife, The Body Shop, Globe Telecom, and Mang Inasal as donors of raffle prizes.

For more information on this year’s event and awardees, please check the UPCMCAA Facebook page. – Rappler.com