Happy Friday MARKETING-INTERACTIVE readers and welcome back to the weekly roundup. This week has been an interesting one filled with marketing team shakeups, new studies on AI and more.
If you need a quick summary, welcome to MARKETING-INTERACTIVE’s weekly roundup, a podcast and article feature in which we take you through the biggest stories of the week and take a deep dive into trending topics we’ve seen in the industry.
Don’t miss: Study: Social behaviours across SEA you should take note of
1. Reshuffle at the National Gallery Singapore marketing team
Aun Koh (pictured right), editor in chief of Tatler Singapore has left the publication to take on the role of assistant chief executive (marketing and development) at National Gallery Singapore.
Meanwhile, assistant chief executive Chris Lee (pictured left), has been appointed as assistant chief executive (operations) to lead the teams responsible for both physical and digital infrastructure, as well as essential administrative functions, to achieve operational excellence and foster innovation throughout the institution.
Read more here.
2. You can now listen to Spotify playlists and podcasts on Emirates
Emirates has launched a new collaboration with audio-streaming subscription service Spotify. Offering customers a wide array of podcasts and playlists in the sky, Spotify can be enjoyed by all customers on their personal inflight entertainment seatback system, ice., it said.
Catering to Emirates’ global customer base, the curated content from Spotify will include a range of popular music playlists, as well as top podcasts in English, Portuguese, Tagalog and German, with more languages including Spanish and Hindi to be added in 2025.
Read more here.
3. Study: APAC consumers embrace AI, but anxious about data privacy
Consumers in Asia Pacific (APAC) are excited for technological advancement with 68% believing that AI is having a having a positive impact on the world, compared to over half (57%) globally. China leads the region with ranking first out of 50 global market surveyed.
With openness to new technology, brands can introduce and expand AI-driven products and services in the region. Marketing efforts should focus on highlighting the positive impacts of AI and how it can enhance consumer experiences. Brands can leverage this receptiveness to test and refine AI innovations, ensuring they meet local preferences before a broader international rollout.
This is according to a new study by Ipsos titled “Understanding Asia” where it surveyed consumers in Malaysia, New Zealand, Vietnam, Thailand, Philippines, Indonesia, India, Australia and Singapore.
Read more here.
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