Whenever something seems “too good to be true” we’re immediately wary of it, and that tends to be a good thing.
Since launcing in Australia in March 2023 I’d heard all of the rumours surrounding Temu; namely that the bargain prices were a result of some form of slave labour overseas and the website wasn’t safe enough to input our credit or debit card details.
So like anyone caught up in the rumour mill I decided to steer clear, deciding that it wasn’t worth the otherwise very tempting prices of everyday homewares, fashion and lifestyle products.
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That is, until I noticed a great number of my favourite content creators sharing their Temu finds on social media… so I decided to investigate the e-Commerce platform once and for all.
Temu — which is actually pronounced Teh-moo, not Tee-moo — is already number five on the list of Australia’s leading online retail brands — surpassing Everyday Rewards, Flybuys, Coles Group and even Bunnings Warehouse.
And it’s only been in operation down here for 18 months.
Most of Temu’s products are sourced from China but that’s because the majority of factories producing everyday necessities are based there. Many of the manufacturers it uses are the same ones that supply goods to Bunnings, Kmart and Target.
So why is it so cheap, you might still be asking yourself.
The traditional retail process involves multiple stages between production of a product and its sale, each adding additional costs that are passed on to consumers at the checkout.
Temu streamlines this process by directly connecting customers with the world-class manufacturers, eliminating unnecessary intermediaries and reducing associated costs. It’s that simple.
The large volume of orders processed through Temu everyday — 3.8million Aussies have shopped on the website over the last 12 months — allows the platform to secure economies of scale, leading to more favourable logistics and delivery terms. This lowers the cost for its customers once again.
So what about that slave labour rumour I talked about earlier?
Claims that Temu’s competitive pricing is achieved through exploitative labour practices are completely unfounded.
The business works with reputable manufacturers who operate advanced production facilities and the brand’s strict Third Party Code of Conduct forbids child or penal labour and requires adherence to all local labour laws, including regulations concerning wages, working hours, voluntary employment,freedom of association and the right to collective bargaining.
Any merchant found to not follow these terms is immediately removed.
Temu has also never provided user data to the Chinese government and will not do so, even if asked.
Temu is also Trusted Site Certified Secure Site and strictly follows industry standards (PCI DSS) to protect customers’ card information.
They encrypt everything for our safety.
What’s more, the team works with major payment networks like Visa, MasterCard, American Express, Discover and JCB which all have their own advanced security measures in place to protect customer’s financial information.
Temu has a well-known app attached to its website but for my first visit to the site I wanted to see the products up close and personal, so I used my laptop.
While it’s definitely true the brand uses ‘gamification’ to provide ample deals and percentage off specials there is actually no need to click on the calls to “spin the wheel” if you don’t feel like it. On this occasion I didn’t.
My main focus for this shopping expedition was homewares because I’m partway through decorating my new house.
Sticking to a farmhouse-meets-cottagecore theme I decided to pick up a cookbook stand holder ($8), 30 pairs of hanging strips to put up my artworks on the wall ($5.39), a rooster jar to house my salt by the oven ($12.38), a $15 red gingham tablecloth, two expandable curtain rods ($19.27) and plaid valance curtains to put over my dishwasher and oven (see imagery for what that looks like).
After you order your products the contact from Temu is second to none.
Emails fly in thick and fast with information about how long it will take to get to your doorstep and if they’re projections are off by even a day you’ll get a $5 credit on your account.
It was a seamless purchasing experience that resulted in my items coming on time and looking exactly as I imagined (it’s worth checking the dimensions on every product you buy — just in case it’s smaller or larger than you think!).
I’ve set up the majority of my purchases around the kitchen and the theme I was hoping for is starting to come together.
One of my favourite purchases from Temu to date is a $40 pastel coloured portable radio. I put it on as soon as I get home and listen to tunes while I cook. Call me a millennial but I couldn’t believe the quality.
While it might seem scary to try something new, as a now frequent purchaser on the Temu website I can guarantee that all of the terrifying myths perpetuated about the website are just that — myths.
Do your own research and make an informed choice based on your own needs and don’t let others dissuade you.
Temu is actually currently running a Back Friday sale so there has never been a better time to test it out.
Looking for other Black Friday sales? See below.
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