Happy Friday MARKETING-INTERACTIVE readers and welcome back to the weekly roundup. It’s Digital Marketing Asia (DMA) week and the team has been busy jetting between Singapore and Jakarta for our conferences and the Marketing Excellence Awards which will be taking place in Indonesia tonight.
We’ve had a lot of insightful conversations over the last three days at our conferences and have loved meeting our marketers from across the region at the same time. While that’s been going on, the newsroom has certainly not been quiet. It has been a really interesting week of campaigns, activations and discussion, particularly in the area of search.
If you need a quick summary, welcome to MARKETING-INTERACTIVE’s weekly roundup, a podcast and article feature in which we take you through the biggest stories of the week and take a deep dive into trending topics we’ve seen in the industry.
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1. Grab’s CEO vlogs day as a private-hire driver in honest LinkedIn post
Tech company Grab’s CEO and co-founder, Anthony Tan is well-known for being a very hands-on leader. He regularly takes the time to quite literally put himself into the shoes of Grab’s food delivery partners and drivers in order to fully understand the pain points of the system for his employees and consumers and to then fix it.
This year, Tan decided to vlog his experience as private-hire driver.
Read more here.
2. UNIQLO Singapore scrubs Instagram page clean in surprise move
Over the weekend, fashion retailer UNIQLO decided to completely wipe its Instagram page clean in a surprise move that left consumers shocked.
In a statement, UNIQLO’s social team posted:
Sometimes, in order to be better, we need to leave the past behind.
Read more here.
3. Is TikTok coming for Google with its new search ad offerings?
Social media platform TikTok has been building out its search products over the last few years and now, it is taking it one step further by allowing advertisers to directly target its search results page.
“The search ads campaign is a TikTok ad campaign that uses keywords to help you reach people searching for specific terms related to your product or service,” said TikTok.
Read more here.
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