Brandon Presser

Jul 29, 2024 – 12.46pm

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When the cherry blossoms started to flower in March, Japan reached a new monthly record: 3 million international tourist arrivals. Every month since, it’s continued to meet – or exceed – that once-impossible bar, outpacing 2019 figures by 10 per cent and doubling the number from summer 2023.

And that’s without the full-throated return of Chinese visitors, who used to be a top source market for Japan’s tourism industry but are still down 40 per cent compared with pre-pandemic arrivals, according to data from CoStar.

Bloomberg