The Style Fairy Naomi Clarke on her special home life with husband Cormac and their three kids
Style guru Naomi Clarke says it is really special being back in her native Cavan, where she is raising her family and running her business.
The mother-of-three fell in love with her next door neighbour Cormac and together they travelled the world, living in Singapore, Australia and Dublin, before returning home after getting married.
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Naomi told RSVP Live: “I grew up in Cavan. I went to college in Dublin and then I was in Singapore for a while. I was in Australia then for nearly six years. We got engaged over there and came back.
“I have been back in Cavan for the last six years, that is where both me and my husband are from.
“I will be married 11 years in September. My husband Cormac was my next door neighbour growing up, so we are childhood sweethearts.
“That is why it is so lovely that we are back in Cavan where we both grew up. We always knew that we wanted to come back home to Cavan eventually.
“When I got pregnant with our second child, we moved back.”
She added: “We lived in a small place in Dublin and then we found a property that hadn’t been lived in for a long time. But it was close to all our families. We bought that and set about a big renovation job.”
Naomi and Cormac are surrounded by their families in Cavan, which is really lovely for their three daughters; Anabelle, who is 8, 6-year-old Luna and Kaia, aged 3.
She said: “It is really special for them. My mum and dad are only down the road and we are so lucky to have them nearby.
“As your parents start to get that bit older you only start to realise how lucky you are. We had Annabelle’s communion at the house recently and we had all the family here.
“Cormac said to me at one point during the day, ‘Naomi, both your mom and dad and my mom and dad are here. Stop, take a minute and take a look at that’. It means a lot to us to be near everyone.”
Naomi’s career in fashion and content creation began during her stint living abroad.
She explained: “I moved back to Ireland from Australia 10 years ago. I was working for a lifestyle website over there.
“They were pretty advanced so I got a good taste of content creation. I set up a personal styling business called The Style Fairy when I got back.
“I was doing virtual personal styling, one to one consultations and wardrobe detoxing. Facebook was the big one back then and I started to show bits and pieces of what I was doing for my clients.
“People started to enjoy it because it was really helping them shop. I was doing the leg work, I was in the shop and I was showing off the new stock.
“Things started to slowly take off from there. I was able to give people the links and provide them with inspiration. Brands started to reach out to me and they asked me to work with them.
“When I started out, it wasn’t a career. There were no such things as influencers. Instagram took off and became the big platform and I was able to work full time in what I do.”
Naomi said there is no competition on the heavily saturated influencer scene in Ireland.
“For me, there is no competition. It is a growing industry and there is room for everybody. Everybody does something different.
“I follow a lot of people and I get different tips and tricks from them. I don’t involve myself in any drama. There is no point engaging in any competition because we are all unique.”
Naomi’s daughters are embracing her career and they love playing dress up with her.
She said: “They don’t fully understand what I do, but they still love it. They got sketch pads in Mr Price recently and my middle daughter, Luna, was drawing me ideas from my new collection. They think fashion is fun and they are always mad to dress up.”
See Naomi’s fashion label, nomi.ie, – Here
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