#OnlyOnTwitter 2021: South Indian entertainment fans roared the loudest on Twitter 

  • Vijay’s (@actorvijay) Tweet sharing the first look of his upcoming movie #Beast was the most Retweeted and Liked Tweet in South Indian entertainment
  • Mahesh Babu’s (@urstrulymahesh) Tweet about resuming the shooting for #SarkaruVaariPaata was the most Quote Tweeted Tweet this year
  • Vijay (@actorvijay) and Keerthy Suresh (@KeerthyOfficial) became the most talked-about male and female actors, respectively – both for a second time in a row 
  • #Master retained its #1 spot as the most Tweeted-about movie for a second year after having topped the list in 2020 as well 

India, 11th December 2021: Over the past few years, entertainment conversations on Twitter have been increasingly dominated by regional content. Aficionados of Tamil, Telugu, Kannada and Malayalam cinema are some of Twitter’s most passionate conversation drivers. This year too, fans of Tamil and Telugu cinema took to Twitter to discuss upcoming films and connect with their favourite artists. From Vijay’s (@actorvijay) much-awaited #Master that released earlier in the year to the soon-to-be-released #SarkaruVaariPaata, #RRR and many other titles – people connected over storylines, power-packed performances, and so much more.

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Actors also turned to Twitter to keep people posted about shoot schedules, release dates, sharing behind-the-scenes action, as well as exciting snippets from their personal life. Ahead of actor Vijay’s (@actorvijay) 47th birthday, his fans organised a special birthday bash on Twitter Spaces. The Space was hosted by actress Dhivya Dharshini (@DhivyaDharshini). Leading celebrities such as Keerthy Suresh (@KeerthyOfficial), Malavika Mohanan (@MalavikaM), Anirudh Ravichander (@anirudhofficial), and Lokesh Kanagaraj (@Dir_Lokesh) joined in the virtual celebrations too. It was one of the most-attended Spaces sessions in India. Several actors from the Telugu film fraternity also came together on Twitter Spaces to celebrate Mahesh Babu’s (@urstrulyMahesh) birthday with their Twitter community. It was a very busy and thrilling year for entertainment enthusiasts, here’s a look at the conversations that kept this community connected throughout 2021, #OnlyOnTwitter:

#OnlyOnTwitter: Top Tweets in South Indian entertainment

Methodology: Identified based on the total number of Retweets/Likes/Quote Tweets by Twitter accounts in India between Jan 1 to Nov 15, 2021

Most Retweeted and Liked Tweet in entertainment: Vijay’s (@actorvijay) Tweet unveiling the first look of #Beast

Tamil actor Vijay (@actorvijay) receives immense love on Twitter. Fondly known as ‘Thalapathy’, the actor took to Twitter to treat his fans to the first look of his upcoming action-thriller, #Beast, spiking their excitement. As fans gushed over the unveil, the Tweet became not only the most Retweeted and Liked Tweet of all South Indian entertainment conversations, but of all entertainment conversations on Twitter in India too.

Last year as well, Vijay’s Tweet sharing a selfie with his fans was the most Retweeted Tweet in entertainment conversations in India.

Embeddable Tweet: https://twitter.com/actorvijay/status/1406952581662871552

#OnlyOnTwitter: Most Quote Tweeted Tweet in entertainment: Mahesh Babu’s (@urstrulyMahesh) Tweet about resuming work for #SarkaruVaariPaata

Due to the pandemic, many movie shoots were cancelled or rescheduled in 2020. When Telugu actor Mahesh Babu (@urstrulyMahesh) Tweeted an update about resuming shooting for his much-awaited action-comedy #SarkaruVaariPaata, his fans were overjoyed. They were quick to react and engage with the Tweet, making it the most Quote Tweeted Tweet in entertainment in 2021.

Embeddable Tweet: https://twitter.com/urstrulyMahesh/status/1421419135242629122

#OnlyOnTwitter: Most Tweeted about people in South Indian entertainment

Methodology: Ranked by number of Tweets by total authors in India between Jan 1 – Nov 15, 2021

Most Tweeted-about actors – male

  1. Vijay (@actorvijay)
  2. Pawan Kalyan (@PawanKalyan)
  3. Mahesh Babu (@urstrulyMahesh)
  4. Suriya Sivakumar (@Suriya_offl)
  5. N T Rama Rao Jr (@tarak9999)
  6. Allu Arjun (@alluarjun)
  7. Rajinikanth (@rajinikanth)
  8. Ram Charan (@AlwaysRamCharan)
  9. Dhanush (@dhanushkraja)
  10. Ajith Kumar

Most Tweeted-about actors – female

  1. Keerthy Suresh (@KeerthyOfficial)
  2. Pooja Hegde (@hegdepooja)
  3. Samantha Akkineni (@Samanthaprabhu2)
  4. Kajal Aggarwal (@MsKajalAggarwal)
  5. Malavika Mohanan (@MalavikaM)
  6. Rakul Preet Singh (@Rakulpreet)
  7. Sai Pallavi (@Sai_Pallavi92)
  8. Tamannaah Bhatia (@tamannaahspeaks)
  9. Anushka Shetty (@MsAnushkaShetty)
  10. Anupama Parameswaran (@anupamahere)

#OnlyOnTwitter: Most Tweeted about South Indian movies in 2021

Methodology: Ranked by most Tweeted hashtags, by total authors using this hashtag on Twitter in India between Jan1 to Nov 15, 2021

From delayed releases, to releasing on OTTs, to theatres finally reopening their doors to movie-goers, 2021 has been quite a ride for Indian entertainment lovers – and they talked about it all on Twitter. They shared their excitement, anticipation, as well as love, appreciation and reviews of films and performances. These were the most Tweeted about South Indian movies this year –

  1. #Master: Owing to the anticipation triggered by the delay in its release, #Master was the most Tweeted South Indian movie of 2020. When the movie finally released earlier this year, Vijay’s (@actorvijay) fans connected over their shared joy. As movie buffs expressed their love for the actor’s action-packed performance and the movie’s music, #Master became the most Tweeted movie of this year, too.

 

  1. #Valimai: Produced by Boney Kapoor (@BoneyKapoor), the Ajith Kumar starrer #Valimai made its way across Twitter timelines as fans reacted to the movie’s promo release, talked about the developments around its making, and even went as far to make a case for a Hindi version of it – booking it a spot as one of the most talked about movies of the year.

 

  1. #Beast: Vijay’s ardent fans clearly had a busy year on Twitter. After celebrating the success of #Master, they engaged in conversations about the actor’s upcoming film #Beast.

 

  1. #JaiBhim: 2021, among other things, was also the year of OTT releases. With theatres continuing to be out of action for most of the year, several movies were released on streaming platforms. Suriya Shivakumar’s (@Suriya_offl) #JaiBhim, a critically acclaimed legal drama about caste struggles, received high praise from audiences across India on Twitter.

 

  1. #VakeelSaab: The Pawan Kalyan (@PawanKalyan) starrer #VakeelSaab, which was a Telugu remake of the Hindi movie Pink, won the hearts of Telugu cinema lovers and  they took to Twitter to talk about it. People Tweeted about the thought-provoking storyline and compelling performances, making it one of the most Tweeted about movies of the year.

 

  1. #RRR: SS Rajamouli’s (@ssrajamouli) period drama #RRR, which stars N.T.Rama Rao Jr. (@tarak9999), Ram Charan (@AlwaysRamCharan) and Alia Bhatt (@aliaa08), has had fans on the watch since its announcement. All of this conversation kept #RRR on top of people’s timelines, making it one of the most Tweeted movies of this year.

 

  1. #SarkaruVaariPaata: The Mahesh Babu (@urstrulyMahesh) and Keerthy Suresh (@KeerthyOfficial) starrer #SarkaruVaariPaata has been one of the most awaited movies since last year – having made it to the list of most talked-about movies of 2020 too. As the movie’s makers resumed shooting this year, the cast and team including music composer Thaman S (@MusicThaman) engaged fans with regular updates on the service.

 

  1. #Pushpa: Being hailed as Allu Arjun’s (@alluarjun) magnum opus, #Pushpa has been one of 2021’s most anticipated movies. Slated for a  pan-India roll-out in Telugu, Tamil, Malayalam, Kannada and Hindi – the movie has had people counting down days to its December release. From Fahad Faasil’s intense look in the movie to the release of the multilingual song #DaakkoDaakkoMeka, #Pushpa kept Twitter timelines buzzing throughout the year.

 

  1. #Doctor: Director Nelson Dilipkumar’s (@Nelsondilpkumar) #Doctor is a Tamil-language movie that underwent repeated delays in release. From anticipation of an OTT-release to an ultimate theatrical roll-out, the movie kept people waiting and talking about it. An action-comedy, the movie received a lot of acclaim from audiences and they were quick to share their reviews on Twitter.

 

  1. #KGFChapter2: Another movie that faced a delay in release due to COVID-19, #KGFChapter2 is a sequel to the 2018 Kannada film KGF. Among waiting fans was US pro wrestler Willie Mack (@Willie_Mack), who took to Twitter to share a clip from the first movie, stating that he ‘can’t wait for #KGFChapter2’. Unsurprisingly, the movie won volumes of conversation this year and made it to the most talked-about movies list.

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