ZTE, JD Form Strategic Partnership For Marketing

ZTE and JD Group announced the signing of a strategic cooperation agreement in New York under which the two parties will work together in mobile terminal development; online and offline channel sales; and brand marketing.

Cheng Lixin, chief executive officer of ZTE's terminal business unit, said that mobile technology ecosystem and consumer habits have changed tremendously. By cooperating with JD, ZTE will provide more innovative mobile devices to Chinese consumers.

At the same time, ZTE launched its dual-screen foldable smartphone Axon M for the global market. Once this new product is available in China, JD will be its exclusive online debut channel. JD will participate in the software customization of Axon M and implement customized development in accordance to the dual-screen feature of this product. In addition, JD will use its big data analyzing capability to help ZTE target customers accurately and provide various solutions in marketing, channel, and product sectors.

ZTE and JD already reached a strategic cooperating relationship in December 2015. The two parties realized cooperation in marketing and post-sales service.