The POWER to do more – Introducing RUTRONIK POWER

Hong Kong, China, July 26, 2017 /ChinaNewswire.com/ - Powering complex systems efficiently and effectively – in an electric vehicle for example – is a huge design challenge, but RUTRONIK POWER has the solutions

Global electronic solutions distributor Rutronik Elektronische Bauelemente GmbH (Rutronik) provides specific product and service ranges tailored to the most challenging of customer applications. The RUTRONIK POWER range supplies scalable solutions for delivering energy conversion across complex systems, whether switching, driving or connecting resistive, capacitive or inductive loads.

China surges in Automotive

China is now the world's leading automotive market, both in terms of production and domestic consumption. Rapid economic growth is seeing passenger cars and commercial vehicles in high demand across China, and with them any number of in-vehicle electronic systems. Supplying power to a rapidly growing number of these systems is a major design challenge.

Moreover, official, forward-looking policy for "new-energy vehicles" has resulted in a burst of activity around electric vehicles (EVs). The China Association of Automobile Manufacturers (CAAM) is reporting that in March of this year, "…the production and sales of new energy vehicles reached 33,015 units and 31,120 units respectively, increasing 30.9% and 35.6% year on year."

Some 60% of Rutronik's China earnings now derive from the automotive market, building Rutronik's regional brand status. In China, Rutronik is helping to drive innovation in a very wide range of automotive applications, including safety features, which now incorporate a raft of electronic devices, chassis and body electronics, engine-control units (ECUs), drive-train electronics, passenger comfort, infotainment systems, and eMobility.

Key automotive markets for Rutronik in China include self-driving vehicles, wireless charging for vehicles, innovative driving solutions, where safety features and systems are increasingly mandated, and e-car technology.

POWER hyperconvergence

"Any number of factors are now converging to drive power-delivery solutions that are more efficient, at less cost, within less space," said Rex Wong, Marketing Director Asia at Rutronik. "The trend to electric vehicles, in which there is intense interest in China, is a major growth driver, and one where new and innovative solutions are in constant demand. With eMobility, the demand for absolute power efficiency within space-constrained and even miniaturized systems is creating huge challenges. RUTRONIK POWER is here to help you meet those challenges."

There are endless options for discovering new and innovative solutions in Rutronik’s Power Management portfolio, and RUTRONIK POWER offers dedicated know-how from specially trained FAEs and Product Marketing Managers, who are there to help you find the right solution for your unique needs, based on state-of-the-art product portfolios from leading suppliers around the globe.

For all the latest news from RUTRONIK POWER, visit www.rutronik.com.

Rutronik24.com

Deciding on the solution you need and placing your order couldn't be easier, if you choose to do it via Rutronik's modular online shop, www.rutronik24.com. As the name of the site indicates, its services are available 24/7 worldwide, and they include 24/7 customer support.

The 'one-stop' Rutronik24 modular online shop sells around one million articles across the full spectrum of electronic components and functions as a distributor for SMEs and large businesses with mid-range component requirements. The Mass Quotation Tool enables Rutronik24 customers to upload and obtain a quote for a complete parts list, as well as an extensive PCN database.

Expert technical support for product development and design-in, individual logistics and supply chain management complete the scope of Rutronik24.com's efficiency and convenience.

About Rutronik (www.rutronik.com)

Rutronik Elektronische Bauelemente GmbH is the third largest distributor in Europe (European Distribution Report 2016) and the number ten worldwide (SourceToday, May 2017). The broadline distributor supplies semiconductors, passive and electromechanical components as well as boards, storage, displays amp; wireless products. The company's primary target markets are the automotive, medical, industrial, home appliance, energy and lighting industries. The ranges RUTRONIK EMBEDDED, RUTRONIK SMART, RUTRONIK POWER and RUTRONIK AUTOMOTIVE provide customers with specific products and services in groups tailored to the respective applications. Expert technical support for product development and design-in, individual logistics and supply chain management solutions as well as comprehensive services complete its scope of performance.

The company, founded by Helmut Rudel in 1973 in Ispringen, Germany, now has over 70 subsidiaries in Europe, Asia and the Americas. Rutronik employs more than 1,500 staff worldwide and achieved Group sales of 872 million euros in the fiscal year 2016.