Categories: Social Media News

Alibaba Continues Testing Streaming Video Service

Alibaba has started testing its streaming video service named Tmall Box Office, which is a Netflix-style subscription video service.

The monthly subscription for the service costs CNY39 and the annual subscription is CNY365.

Alibaba revealed in June 2015 that the company would launch an online streaming video service which will include Chinese and foreign movies and TV shows as well as independent programs made by Alibaba.

Alibaba said that TBO is a little different from its competitors in China as 90% of the contents can only be watched after payment. Users can pay for a monthly or annual subscription or purchase by episode. Meanwhile, the remaining 10% will be provided for free. The company said that the positioning of TBO is to redefine family entertainment and become China's HBO or Netflix.

The launch of TBO will further intensify the competition in the Chinese online video market. Alibaba's major competitors in this sector include Tencent video, Iqiyi, Sohu video, and Letv. In addition, Netflix is considering entering the Chinese market.

Social Media Asia Editor

Recent News

One Tech Tip: How to get started with Bluesky

LONDON (AP) — Looking for a new social media platform because X, Threads and Mastodon…

24 hours ago

Away From Tennis, Coco Gauff and Boyfriend Jalen Sera Heap Praises on Tyler, the Creator as the Two Enjoy Leisure Moments

What a season it’s been for Coco Gauff! From a rocky start with fewer titles…

1 day ago

How direct flights between China and India could benefit Beijing more

India-China ties have been on an upward swing ever since both the Asian giants reached…

2 days ago

Locad raises US$9 mil for smart digital logistics engine to expand globally

Funds will drive expansion into the UAE & Saudi Arabia by Q4 2024 Since Series…

2 days ago

Trump’s commerce secretary pick is Howard Lutnick, who wants to end Ireland’s trade surplus

US PRESIDENT-ELECT Donald Trump nominated Howard Lutnick, the co-chair of his transition team, as his…

2 days ago

Dana White Takes Big Risk to Offer Petr Yan a Lifeline Before UFC Macau

The winds of change are sweeping through the UFC. While some fighters find themselves bidding…

2 days ago