Shanghai-based e-commerce company Lenian.cn has gained a CNY20 million infusion from an investment management company in Hangzhou, China.

Founded in September 2010, Lenian.cn is an enterprise engaged in the sales of health products and professional health consulting services. The company has established a strategic partnership with Real Nutriceutical, a Hong Kong-listed health-related products provider with a primary focus on amino acid-based nutritional supplements in the rapidly growing Chinese market.

With the reported gain of the new investment, Lenian.cn will apparently enhance its investment and development in beauty products, cosmeceutical products, and heath equipment. At present, the company’s monthly sales is claimed to have reached over CNY8 million, and it expects to achieve monthly sales volume of over CNY10 million by the end of the year.

According to statistics published at the Health Products E-commerce Conference held on May 11, 2011, the medical health industry is one of the five fastest growing industries in the world. Over the past 20 years, the demands for health products increased by 36 times in the U.S. and 32 times in Japan. In Europe, the health products market grows at an annual growth rate of 17%; and in the emerging Chinese market, the annual growth rate is over 37%.