Categories: Social Media News

Dangdang.com Will Halt Search Engine Advertising With Baidu.com

Li Guoqing, joint president of the Chinese Internet shopping website Dangdang.com, has announced that the company will stop putting advertisements on search engine Baidu.com from April 2011 due to the recent accusation that Baidu.com is involved in literature and music piracy.

Over 50 Chinese writers and publishers claimed around March 15, the World Consumer Rights Day, that Baidu provides free downloads of their works without the consent of the copyright owners. It also said that the Chinese search engine company offers the free downloads of music, causing the overall shrinkage of the Chinese music publishing industry. They said that if Baidu takes no action, they will start a class action lawsuit against the search engine company.

Commenting on the accusation, Li said that Dangdang.com would like to offer financial support if these copyright owners sue Baidu.com for infringement. He said on his blog that starting from April 1, 2011, Dangdang.com will stop advertising cooperation with Baidu, and instead place all that extra money into improving its own e-commerce services.

In addition, Li asked netizens to directly search related products on Dangdang.com, which focuses on the online sales of books, instead of using Baidu’s search engine.

At present, a large scale of information can be found when searching Dangdang.com or book information on Baidu.com. Other Internet book retailers like Amazon.cn also have similar promotions on Baidu.com.

Social Media Asia Editor

Recent News

One Tech Tip: How to get started with Bluesky

LONDON (AP) — Looking for a new social media platform because X, Threads and Mastodon…

23 hours ago

Away From Tennis, Coco Gauff and Boyfriend Jalen Sera Heap Praises on Tyler, the Creator as the Two Enjoy Leisure Moments

What a season it’s been for Coco Gauff! From a rocky start with fewer titles…

1 day ago

How direct flights between China and India could benefit Beijing more

India-China ties have been on an upward swing ever since both the Asian giants reached…

2 days ago

Locad raises US$9 mil for smart digital logistics engine to expand globally

Funds will drive expansion into the UAE & Saudi Arabia by Q4 2024 Since Series…

2 days ago

Trump’s commerce secretary pick is Howard Lutnick, who wants to end Ireland’s trade surplus

US PRESIDENT-ELECT Donald Trump nominated Howard Lutnick, the co-chair of his transition team, as his…

2 days ago

Dana White Takes Big Risk to Offer Petr Yan a Lifeline Before UFC Macau

The winds of change are sweeping through the UFC. While some fighters find themselves bidding…

2 days ago