Categories: Social Media News

China’s Shanda Literature Expands Digital Footprint To Singapore

Shanda Literature, the online literature subsidiary of China’s Shanda Interactive Entertainment, has reportedly registered and established a subsidiary in Singapore, aiming to expand into the English-language digital and mobile e-book reading market.

According to information from 163.com, Hou Xiaoqiang, CEO of Shanda Literature, revealed that 30% of Shanda Literature’s website clicks now come from overseas Chinese readers. However, Hou said that the establishment of this site in Singapore is not aiming at overseas Chinese readers. He said the Internet is an open platform and it is not necessary to open an overseas site to attract overseas Chinese readers. The new site will focus instead on the English-language market.

Commenting on the reason for choosing Singapore to distribute Shanda Literature’s first overseas site, Hou said Singapore is a country where people speak both English and Mandarin Chinese.

The website of Shanda Literature’s Singapore branch is currently under construction. The Singapore site will be offered in both English and Chinese and the company is actively contacting local publishers and writers. The establishment of this new overseas branch is also expected to promote Shanda Literature’s cloud library program.

Social Media Asia Editor

Recent News

One Tech Tip: How to get started with Bluesky

LONDON (AP) — Looking for a new social media platform because X, Threads and Mastodon…

22 hours ago

Away From Tennis, Coco Gauff and Boyfriend Jalen Sera Heap Praises on Tyler, the Creator as the Two Enjoy Leisure Moments

What a season it’s been for Coco Gauff! From a rocky start with fewer titles…

1 day ago

How direct flights between China and India could benefit Beijing more

India-China ties have been on an upward swing ever since both the Asian giants reached…

2 days ago

Locad raises US$9 mil for smart digital logistics engine to expand globally

Funds will drive expansion into the UAE & Saudi Arabia by Q4 2024 Since Series…

2 days ago

Trump’s commerce secretary pick is Howard Lutnick, who wants to end Ireland’s trade surplus

US PRESIDENT-ELECT Donald Trump nominated Howard Lutnick, the co-chair of his transition team, as his…

2 days ago

Dana White Takes Big Risk to Offer Petr Yan a Lifeline Before UFC Macau

The winds of change are sweeping through the UFC. While some fighters find themselves bidding…

2 days ago